City of Reno Launches “Believe” Campaign
The City of Reno is throwing down $50,000 to launch a promotional campaign featuring the stunning 12-foot tall “Believe” sculpture.
Reno City Manager Andrew Clinger and other City leaders say that the campaign is an outreach to the community with the goal of raising awareness and involvement in the City’s Neighborhood Advisory Boards. Phased out in 2014, the boards are now being resurrected.
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Clinger says, “It is a tremendous challenge to get people involved. You know most people are so busy with their daily lives they don’t have time to bother with a Neighborhood Advisory Board.”
The “Believe” television commercials are running through April 29, 2016 and you can expect to see some print ads as well. The commercials feature upbeat music with shots of some city employees or their children. No professional actors were used in order to save on costs.
“The outreach campaign is to try and get people excited and show you can have your voice heard at the City of Reno and it does matter.”
These Neighborhood Advisory Boards will grant citizens access and input to important city issues, including any proposed development in respective neighborhoods. They will give people a chance to voice their opinion and help shape the city so that when the proposal is put forth before the Council, the development project will reflect what the neighborhood wants.
The Reno City Manager describes the Biggest Little City as a city in transition and gearing up for another round of growth. Elected leaders are looking for citizen involvement to help guide them through the changes that are to come.
What do you want your neighborhood to look like? What do you want downtown to look like? What do you want the community to look like in 20 years? It’s these questions that the community can and should tackle together to make Reno the best it can be. City leaders are confident that citizen involvement will help shape those answers.
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